Do you have an editorial calendar? It’s a piece of strategic planning that gives a creative oversight, or big picture view of how to present their brand to their audience.
It gives you room to ideate the brands you will work with, creative scope you want to explore and budget towards executing those plans over the course of the year.
It’s a very powerful and dynamic way to envision and plan how you will create, network and engage and most definitely generate a good income from your ideas.