Are SEO Virtual Assistants Still Relevant?

Now that you have availed of virtual assistant services that take care of social media management, website design, data entry, marketing, and all other stuff to build a strong online presence for your businesses, are your customers finding you?

Is SEO still relevant in driving search engine results? Do you have an SEO strategy? When was the last time you renamed a photo before uploading it to the internet? Do you use the alternative text or do you assume we can all read and write just the way you do?

SEO is an abbreviation for Search Engine Optimization. Basically, you are working with Google to provide information to anyone who is searching for something. Due to the rise of Tiktok and Pinterest as competing search engines (even though Google is still the highest site or platform accounting for over 90%), people just want to find what they are looking for when they type in the words in the search bar.

Where to find tacos in Kings Cross? This will produce a list of options including sponsored content that has the keywords; tacos, Kings Cross, Kings Cross London, places to eat in Kings Cross, Places to eat in London, and other phrases someone like you may use to find your answers.

If you look beneath the suggested websites and articles that are presented after the search loads, you will see other suggestions from other searchers within the category that you are looking for.

Now to the websites that show up on the first page, those websites have optimised the words in the main article by doing intensive keyword research, renamed the images that are in that piece and optimised their H1 and H2 on their website too. Their metadata also has keywords that aid in showing you what the article is about (a preview) which allows you to go ‘hmm, this seems to have what I need’ and then click to read more.

The longer the reader stays on your website and clicks through to other things, Google goes ‘hmm, these guys are giving the searcher what they need and they are clicking more information on their website about this phrase, we like that’. These are usually data points fed to your Google console and analytics. 

Google then says; great, whenever someone is searching for something about this subject we will pull this website and increase the ranking. Based on the number of hits you get from readers, your product gets more eyes, and the associated impact of sales or allowing you to pitch to affiliates that are relevant to your audience. Hooray to Adspace and more sales and more revenue for you!

So to summarise, you need to rename all your content pieces before uploading them into the article you are writing, optimise the main blog piece so it is SEO rich, and ensure your H1 and H2 plus metadata is all done well for your piece to be found by your ideal audience and hopefully rank first page on Google for views.

Views mean more sales for your product, link building, affiliate possibilities, and being the one that makes Google go, yes, these are search engine-optimised content pieces, let’s push this in front of more people looking for something similar.

Yes, it’s a privilege to be able to hire a digital marketing virtual assistant but the results will be exponential if you also apply good SEO strategies.