How to Craft Your Digital Marketing Campaign Strategy
Do you know what a digital marketing campaign is? Do you have a plan and strategy for the content you have planned to share on your social media platforms? Which platforms are you thinking of?
Is your target audience there? If they interact with the content, what digital channels and how is the customer journey to convert them into a sale or a hot lead?Even though digital marketing/social media management is a service we offer at Dear Vesta Creative; we unfortunately will not work with anyone who does not have a robust business support system. You can read more about that here.
So firstly, what is your product, and who is your audience? These data are instrumental in determining what digital marketing strategy to create to increase brand awareness. Once you know this (if you don’t, let’s have a strategy session, book it here)
Now that you know who you are selling to and where these people are, it is time to build and curate a relationship with them. That is a campaign.
It is digital courtship with the hope that customers will say yes to you and buy your product; multiple times and hopefully become a brand ambassador who brings in more of those who would love what you are offering.
Types of Digital Marketing Campaign
After working with a few clients over the years, these are the types of digital marketing campaigns you can develop when you are planning your social media and hopefully marketing (advertising on Google, Pinterest and Facebook)
Evergreen campaign
I call this the Hello, my name is
Launch Campaign
Countdown to a product launch and the buzz before it
Anniversary Campaign
Special Day Campaign (Days in the year)
Collaborative Campaign
For an in-depth insight into each of these campaigns, download this ebook here.
If you need help in crafting successful digital marketing strategies for any of these campaigns, reach out, and let’s work together.
